Simply knowing how to produce a good wine is not enough to achieve international recognition – it is just as important to know how to sell it !

Since the very beginning, the Castel Group has been flexible enough to adapt their ranges to changing demands, and to respond to market trends all over the world. Today, each of the principal markets has its own subsidiary office working closely with its own customer base.

The synergies formed between commercial offices and production sites have been a key factor in identifying new trends in taste, style and price ensitivity in each country. Where others are moving towards standardisation, Castel is personalising its products.