News & events
Vinexpo, the international wine and spirits exhibition
14-18 june - Exhibition park of Bordeaux
Follow us on #castelvinexpo
Castel unveils their ambitions at Prowein 2015
From Sunday 15th to Tuesday 17th March, the Castel family business will be at Prowein in Düsseldorf, Germany, on the stand Hall 11 Aisle E Stand 50.
During the fair will take place on the stand some animations :
• On Sunday 15th March from 11 am – 5 pm, Famille Castel VeRy and VeRy Fizz would like to welcome you to a cocktail event based on the Art of Mixology the Art of Mixology
• New Masterclasses from Castel Estates and Vineyards and Grands Crus, Monday 16th March.
• Alain Raynaud previews the 2014 vintage With demonstrations from Château de Haut-Coulon and cuvée Tour Prignac Grande Réserve from 11.30 am – 12.00.
• A lunch and cocktail event with Matthias HEIN, chef of Michelin-starred restaurant Victorian in Düsseldorf from 12 – 2pm.
• Presentation and tasting of the recently-revived Grand Cru Classé Marquis de Terme with General Manager Ludovic David from 2pm – 2.30pm.
Limited places available – please book :
Hong Kong International Wine & Spirits Fair, successful results for Castel
November the 12th of 2014
From the 6th to the 8th of November 2014, for the seventh time, was held the Hong Kong International Wine & Spirits Fair at the Center of Conventions and Exhibitions of Hong Kong. With over 1 000 exhibitors from 38 countries and regions, and the visit of 2 000 companies worldwide, the fair remains one of the largest in Asia.
The fair has been successful for Castel who had its own booth for the first time.
Castel has never stopped investing in China, since they entered the country, more than 10 years ago, when nobody believed in it. Castel today is the first wine export company in China.
Positive results for Castel at Vinexpo Nippon 2014
November the 7th 2014
After 12 years of non-attendance, Vinexpo returns to Japan. From the 1st to the 2nd of November 2014, in Tokyo, in an upscale hotel of the city center, the exhibition attracted 150 exhibitors and 3000 professional visitors (importers, wholesalers, distributors and on-trade) at 90% of them Japanese. In addition to its small size, the fair is unique as it is dedicated to a single market. It remains important for France, Japan’s largest exporter, closely followed by Italy and Chile.
The results are positive for Castel through new contacts made with buyers from the on-trade market and some appointment done with the largest importers of Japan.
Wine is officially recognized as French heritage !
It is official, the wine came at the French Cultural Heritage since the 13th of October 2014.
This date is the declaration of the article 22 L. 665-6 from the text of law n°2014-1170 concerning the law of the future of the agriculture, nutrition and forest opted by the national Assembly and the Senate and proclaimed by the President of Republic.
Castel, talent of the week for a French national radio, not to mention our castles and our activity in the Grands Crus
Megavino Wine Fair – Brussels – Belgium – Booth FR700
On the occasion of the public and professional wine and spirits fair Megavino, which takes place from the 24th to the 27th of October, please come to discover or rediscover our Châteaux Castel.
This occasion will also be honored with the different flavors from our range Very and the sparkling novelty all presented by a bartender.
More : in PDF
TFWA, Travel Retail’s fair in Cannes from the 26th to the 31st of October
More informations : here
Harvest 2014 : Light at the End of a Two-Year Tunnel
Forecasts for 2014 are looking promising. Here at Castel, we’re not taking anything for granted until the harvest has been safely gathered in, but it’s always good to hear that things are flourishing – just as our vines are flourishing in the vineyards. Happy reading!
More informations : press article
Competition Bordeaux Rosé 2014, assessment in images
The Bordeaux Wine Festival - with Baron de Lestac
From June 26th to 29th, Bordeaux will be celebrating its Wine Festival, held every two years along the banks of the river in this French capital of wine.
Connoisseurs, aficionados and wine enthusiasts can stroll from pavilion to pavilion along the two-kilometre wine trail, sampling wines from the Bordeaux appellations and those of Aquitaine.
At the heart of the celebration in the Place des Quinconces, the Baron de Lestac team is ready to welcome you to their “Millésime” pavilion, where they will be pleased to introduce the full range of Baron de Lestac red, white and rosé wines. Pay a visit to our Facebook page and enter our Instant Win competition: a whole host of wine-related prizes to be won! Find out more by visiting : www.facebook.com/BarondeLestac
Lots more prizes at the Sud Ouest Newspaper stand !
500,000 visitors are expected at the Festival this year, and our team is looking forward to welcoming each and every one of them, to show just how much has been done to boost the quality of Baron de Lestac wines.
The Baron de Lestac pavilion is open from 11 am to 12 midnight.
To find out more about the Festival, visit : bordeaux-fete-le-vin.com
Vinexpo Asia Pacific
Castel stand at Vinexpo Asia Pacific wine fair in Hong Kong. This year, tastings, meetings, negotiations and events increased between our clients, prospects, distributors and our Castel team in Asia.
Great participation at the competition
« Bordeaux Rosé, the other Rosé » 2014 !
The Awards Ceremony will take place on the Wednesday 21st of May in Bordeaux’s Palais de la Bourse. The event will be attended by Hervé Grandeau, President of the Syndicat des Bordeaux et Bordeaux Supérieur, and comes under the patronage of Figaro wine writer Bernard Burtschy and Franck Crouzet, PR Director for the Castel Group.
For any further information, here is the Press release.
No to the decline of the wine industry
Castel’s contribution to the current strategic plan deals with the prospects for the wine industry in 2025. Their involvement began in December 2013 and will culminate in the coming weeks with a presentation to the Ministry of Agriculture and other relevant Ministries.
As a preview, UMVIN (the Union of Wine Houses and Brands) will present the key issues on May 13th: “No to the Decline of the Wine Industry,” with the participation of Castel.
Wine as part of France’s heritage
On Saturday April 12th, the French Senate officially recognised wine as “part of France’s heritage”, just a few months after it had been granted the same recognition by the National Assembly.
Top 20 of imported wine brands have come out, and CASTEL and Lafite rank top
CFDF indexes of Chinese imported wine of 90th Sugar & Wine Trade Fair were issued in Chengdu on March 29th. CASTEL, the largest wine enterprise in Europe and the leading brand of Chinese imported wine brand, ranked the second of TOP20 of the Chinese imported wine brands.
See the press release.
China ends probe into european wine
As confirmed by our Federation of Exporters in their communiqué dated March 21st, China has ended its anti-dumping investigations against European wines.
We have every reason to congratulate ourselves, especially as Castel have worked tirelessly over the last few months in the hope of achieving just such an outcome. We were one of six European companies involved in providing the mountain of paperwork and tremendous amount of information and analysis demanded of us over the last months. It has not been in vain; the fears of the Chinese authorities have been allayed, just as we expected they would.
We are extremely grateful to everyone who has played a part in reaching this decision and would like to reconfirm our commitment to our Chinese partners, with whom we celebrated our own achievement at the end of March 2012 at the Chengdu wine fair: 100,000,000 bottles of Castel wine sold in China! We will continue to help the Chinese consumer to discover and enjoy our estates, vineyards and famous labels, including the Castel brand which was voted China’s most popular wine and spirits brand at the end of 2013. (See our communiqué dated 28th October 2013).
And just as we have done in France and worldwide over several generations, we would like to share our values and the French culture of vine and wine with Chinese consumers, so that they might appreciate our wines and winemaking expertise to their fullest extent.
Here is the official press release.
Castel becomes a global player in rosé wine with Listel
The partnership between Castel and Vranken-Pommery, has recently been authorised by the Competition Authority and is now Listel SAS.
This significant project reinforces Castel's position as a major player in the global development of the French rosé wine market.
Here is the press release for more information.
Prowein, the most important professional wines and spirits fair of Europe.
Using the Prowein Exhibition, which takes place from the 23rd to the 25th of March 2014 in Düsseldorf, in Germany, as a springboard, Castel intensify their export strategy focusing on Europe in particular, as they continue to promote their wines and French winemaking expertise.
Stand Castel: Hall 5 Stand G 175
From 3 to 5 March 2014,
A tradeshow close to you
Bordeaux-Vinipro, the first trade show dedicated to the new generation of wines from Bordeaux and south-west France.
From 3 to 5 March 2014, BORDEAUX-VINIPRO takes over Bordeaux Exhibition Centre for the very first trade show dedicated exclusively to wines from Bordeaux and south-west France, set to become the key trade event for the wine sector due to its size, diversity and modern approach.
An innovative, connected exhibition space.
Over three days,wine producers and merchants representing the different sectors of the industry will gather at Bordeaux Exhibition Centre to meet visitors from all over France and the world. BORDEAUX-VINIPRO, the very first event dedicated to wines from Bordeaux and south-west France, aims to boost trade between these professionals and stimulate new commercial partnerships.
From the 10th to the 14th of February 2014 – booth Castel, pavilion 2 Hall 1 n°21b24.
The professional and international exhibition for food, beverages and kitchenware, takes place in Moscow, Russia.
Castel Malesan, the subsidiary company of Castel in Russia, will be on hand to present the Malesan and Famille Castel’s range and the wines of Castel’s properties are featured on this stand with a dedicated space.
China: Castel Seek Judicial Review to Clear our Name
The case of Castel Frères SAS vs. Panati Wine and its owner Li Daozhi continues, as Castel Frères SAS contest the Zhejiang Court ruling and file an application for judicial review with the Chinese Supreme Court.
Unfair and lacking in objectivity.
The conflict between Li Daozhi and Castel is not yet over. Only a ruling by the Supreme Court in Beijing will decide the outcome. Castel Frères SAS will not be changing their strategy; they will be maintaining their business activities in China and continuing to supply quality French wine to Chinese consumers.
From the 18th to the 21th of October the city of brussels is welcoming wine makers in it palace of exhibitions.
During the professional and public wine fair you will be able to taste our Flavoured wine Very with four different flavors.
On Sunday the 20th, at 14pm will take place a masterclass of 6 wines from four different French regions. Castel’s family is delighted to offer a unique range of wine with the all expression of their terroir.
From the 20th to the 25th of October 2013: Professional Tax Free World Association in the city of Cannes – France. This is a great opportunity for Castel to introduce for the very first time its activity of negociant of Grands Crus.
Baron de Lestac – the Bordeaux that’s really something.
Over the coming months, Baron de Lestac will be bringing you a series of videos to show the various processes that go into making this Bordeaux something really special.
This video featuring the cooperage process gives a step by step account of how Baron de Lestac barrels are made, a demanding procedure which requires a high degree of skill and expertise.
In another video, our Cellar master explains all about how and why the wines are aged in oak barrels.
Castel at Vinexpo-Bordeaux from the 16th to the 20th of June at the stand H1-BD-stand n° 270.
We present our latest releases, our wines from Castel Estates and Vineyards, our Grand Cru work and our brands established in some 130 countries.
Bordeaux rosé, l'autre rosé contest
On the 16th of May, Franck Crouzet, Castel Group Head of Communication, awarded the participants of the “Bordeaux Rosé, L’Autre Rosé” contest.
Created by Planète Bordeaux, dedicated to the promotion of Bordeaux & Bordeaux Supérieur appellations, this competition appealed to students’ creativity regarding Bordeaux rosé wines.
Coming from Communication, Design, Fashion and Business Schools, they were greeted in our barrel cellar in Blanquefort to receive their prizes.
11th – 15th February 2013: Prodexpo, the professionals-only international exhibition for food, beverages and kitchenware, takes place in Moscow, Russia. Castel Malesan, Castel’s Russian arm, will be on hand to present the Castel Châteaux range alongside Castel’s brands, with particular emphasis on Famille Castel and Malesan.
24th – 26th March 2013: Professionals-only international wines and spirits fair in Düsseldorf, Germany. This year, Castel is looking forward to welcoming visitors in a more conducive environment, reflecting Prowein’s growing success.
The stand will be more spacious, comfortable and eye-catching; the perfect setting for introducing the newly repositioned Famille Castel range, complete with new labels.
Competition: Bordeaux Rosé, the other Rosé
16th May 2013 sees the final of our Bordeaux Rosé competition, where the emphasis is on creativity, innovation and originality of thought around the subject of Bordeaux’s rosé wines. The competition invites entries from students of business, fashion, design, applied arts and communication, as well as from specialist wine schools in Bordeaux and Paris.
Repeating 2012’s experience, Franck Crouzet, Castel’s Director of Communications, is once again patron of the competition and will chair the panel of judges. He is joined by Bernard Farges, President of the Syndicat des Bordeaux et Bordeaux Supérieur, and Bernard Burtschy, Figaro journalist and regular contributor to l’Avis du Vin. The awards ceremony will again take place in the Barrel Room at Castel Bordeaux Blanquefort.
PISSE DRU, Beaujolais reference since 1955 :
the awarded quality !
The 2012 Lyon Beaujolais Nouveau Trophy rewarded PISSE DRU Beaujolais Nouveau 2012 with a gold medal and Pisse Dru Beaujolais Villages Nouveau 2012 with a silver one.
Another reason for tasting it on Thursday 15th November !
Domaine de La Clapière in the spotlight
Châteaux & Domaines Castel take you to an amazing trip to Domaine de La Clapière, in Languedoc, thanks to a new contest.
Win 4 weekends in Domaine de La Clapière guest houses for two persons (breakfasts, estate tour and tasting included), as well as a lot of discount vouchers for the online shop.
Enjoy the relaxed rhythm of life of Domaine de La Clapière !
Clues will be posted each week on Châteaux & Domaines Castel Facebook Page to help you with the quiz.
September and October are fully dedicated to grape harvest. During this period, Châteaux & Domaines Castel winemakers will be rewarded for their constant efforts in the vineyard. Grape harvest details, estate by estate, are available on Châteaux & Domaines Castel Facebook page.
Pictures, vintage information and description of the eleven appellations where are located Châteaux & Domaines Castel will be revealed. Let’s travel to Bordeaux, Languedoc, Provence and Loire regions!
From the 19th to the 22th of October 2012: The city of brusssels is welcoming wine makers in it palace of exhibitions. During the professional and public wine fair you will be able to taste our trades (Baron de Lestac, Roche Mazet, Maison Virginie) and our Châteaux and Domaine Castel.
More informations on : www.megavino.be
Dalian Wine & Dine Festival
From the 12th to the 15th of July 2012: general public fair on the same basis from Bordeaux Fête le Vin, in Bordeaux. The event happened in the city of Dalian, in China. The public were able to taste the most popular wine trade of China, Roche Mazet and a lot of Castel’s Châteaux & Domaines.
The event was very successful with a cheerful public willing to learn, taste and discover French wines.
Bordeaux Fête le Vin 2012 (Bordeaux Wine Festival) - Report
This year Bordeaux Fête le Vin broke all previous records, with an increase in traffic to our stand of 44% compared with 2010. Visitors were able to taste three of our brands: Baron de Lestac, Blaissac and Malesan, all available in white, red and rosé. Whites and rosés proved especially popular.
Elsewhere at the festival, all kinds of different activities were on offer including wine tasting in the dark, an introduction to wine tasting and a cookery workshop focusing on food/wine pairings; all were very well received by the visiting public. In a highly original new departure, the festival featured an international fireworks contest, to the visible delight of spectators. Four countries took part. The Wine School welcomed over 12,000 visitors; the display of outsize wine bottles adorning the banks of the river was an event in itself. (The bottles have now been moved to Bordeaux’s Jardin Public.) Even the weather came up trumps, with temperatures remaining stable and comfortable throughout the festival.
This was a great time to be in Bordeaux. The party atmosphere was warm and friendly, and there was something for everyone to enjoy: families, visitors and young people were all catered for – and all within an exceptionally safe, secure environment.
There are still plenty of good things on offer in Bordeaux, but in the meantime, the success of Bordeaux Fête le Vin is set to be repeated in the international arena: first of all in the town of Dalian, China, on July 12th – 15th, and then, from September 6th – 9th, at the Bordeaux Wine Festival in Quebec.
From the 22th to the 26th of October 2012: This professional fair « Tax Free World Association » will take place in Cannes. This is a great opportunity for Castel to introduce and make tastings of wines, châteaux and new products specific to the international tax refund market.
Hong Kong Wine and Dine Festival
From the 1st to the 4th of november : Based on the same basis of Bordeaux Fête le Vin, the Hong Kong Wine and Dine festival will happens in 2012 for the fourth time. In 2011, this event has been qualified as being one of the best international touristic fair of wine and food. Year after year, the event is becoming bigger.
Castel welcome you on its booth to try its Châteaux and Domaines.
HKIWSF : Hong Kong International Wine and Spirit Fair
From the 4th to the 6th of November : The Hong Kong International Wine and Spirit Fair will come next after the Hong Kong Wine and Dine Festival. This professional fair is one of the biggest of China and more than more exhibitors come every year.
The Castel’s Chinese team will be present to introduce you our brands Roche Mazet, Famille Castel and our Châteaux and Domaines.
Vinexpo Asia Pacific
From 29th to 31st of May: Wine professional fair Vinexpo Asia Pacific will take place in Hong Kong.
Our subsidiary companies from China and Asia will be present at the stand EF79.
The French wine specialist Castel will present its trends, Châteaux Castel and new products available in Asia. Thanks hard work from company’s team in giving satisfaction to distributors and consumers, Castel has been developed with success all over Asia for more than 20 years.
Bordeaux Fête le Vin
From the 28th of June to the 1st of July 2012: Every two years Castel take part to the public event which is happening on prestigious docks of Bordeaux.
That international event gathers together about 1000 exhibitors and 80 different appellations. Apart tastings, you will find there some unique wine trainings, visits of châteaux, tastings of grands crus classes, ludic food lessons, gastronomy and reading areas around wine... Highpoint of the show, in order to honor that event, some exhibitors like Castel Group let some famous artists using their imagination to design some giant bottles that will be displayed on the “miroir d’eau”, on the Bourse place and in the city of Bordeaux after the event during summer.
For night event lovers, animations, sounds and lights, fireworks, and Jazz music lives will happen every night (Stacey Kent, Dianne Reeves).
For further information, please visit : www.bordeaux-fete-le-vin.com
The other rosé
In promoting quality rosé wine from Bordeaux, the “Bordeaux” and “Bordeaux Superieur” is organizing an event targeted at the young generation educating them on the diversity of Bordeaux rosé wines. Emphasis will be on the creativity and marketing communication of this global trend, highlighting the importance of Bordeaux as a region and the brand “Another rosé”. The competition hopes to become nationally recognized for the second time running next year.
Castel will sponsor the event together with F. Crouzet (General Manager, Communications) who will be head Jury and they will nominate top performers in May 2012.
Castel is key player within the region for Bordeaux rosé, well regarded products being rosé Malesan, rosé Baron de Lestac, rosé Blaissac to name a few.
For further information please refer to the following website : http://rose.evenement-planete-bordeaux.fr
Roche Mazet releases its new grape varietal wine !
With Roche Mazet, the story of Pays d’Oc is told through its grape varietals. Bursting with colours and flavors as its original land, Roche Mazet MERLO ROSE reveals the generosity of the Merlot in its Special Cuvee “Rosé” with its remarkable balance between freshness and roundness.
Shiny pink colour, charming and fruity nose, supple mouth with orchard fruit aromas… Serving Roche Mazet Merlot Rosé is inviting the essence of the Pays d’Oc to your table.
Available in 75cl and 3L Bag-in-Box for any occasion.
A fresh, new look for the Boulaouane website
The Boulaouane team is proud to announce the arrival of its new, improved website. Boulaouane is a wine which revels in the taste of sunshine, inspiring you to lift the lid on a world of new and exciting flavours.
We would like to take you on a culinary journey across 5 continents, sharing a host of recipes and laying open the secrets of the world’s favourite exotic spices…
To mark the occasion, Boulaouane is offering the chance to win a “World Tour of Flavours.”
This is an opportunity for 2 people to enjoy the trip of a lifetime, and includes travel, full board and guided visits. The winners will also have a chance to sample the very best in sunshine cuisine, as each stopover includes a gourmet meal for two at a top restaurant.
For your chance to win this fabulous prize, simply go to our new site at www.boulaouane.com and enter our grand quiz.
Closing date 31st December 2011.
Get together with Les Ormes de Cambras !
2011 saw Les Ormes de Cambras launch its Grenache Rosé in 75cl and 5 litre BIB formats.
The brand has decided to seize this opportunity to take to the airwaves this summer, with a radio advertising campaign on the theme “Get together with Les Ormes de Cambras” broadcast on RTL, Nostalgie, RFM and Chérie FM.
Listen for yourself on ormes-de-cambras.com !
Chateau Cavalier in the spotlight
For the first time since it was bought by Pierre Castel in 2000, Chateau Cavalier is going to the Cannes Film Festival. While still not an official supplier, its presence is already notable. The bottle, the magnum and the new jeroboam (3L), will be available on the different FIF beaches, including the prestigious beaches of the Chivas Hotel and Five hotel, places where stars are interviewed during the festival.
Specially designed bowls and icebags will be used to promote the different formats and will be found at the Nikki Beach annex.
Also, a special quiz will be organized for the occasion:
"Chateau Cavalier in the spotlight" on www.chateaux-castel.com
with 5 jeroboams signed by stars to win !
Castel Group is taking part in the agora: “communication of alcoholic beverage, is there a place for ethic?”
Organised by Thierry Wellhoff, Président of Syntec Conseil, Public Relations, www.syntec-rp.com.
Debate will be animated by Pascal Berthelot, journalist of Europe 1, with cooperation of Thomas Marko, Promoter and Deputy Manager of Thomas Marko & Associated company, Cyrille Schwartz, assistant General Manager of Le Public Système agency and David Zmirov, General Manager of Zmirof Communication.
From 18th to 21th of March 2012: wine professional fair Horeca Life – Brussels (Belgium) at which Castel is taking part for the first time. Discover and taste our wines Maison Virginie and our Châteaux Castel.
More informations on www.horecalife.be
France Under One Roof
France Under Wine Roof – London (Great Britain): on the 13th of March 2012, Castel will be present for the first time to the professional tasting.
At this occasion, please, do not hesitate to come and taste our wines.
More informations on www.franceunderoneroof.co.uk
From 4th to 6th March 2012 :
wine professional fair Prowein – Dusseldorf (Germany). Presentation of our new products, tasting of our trends and châteaux, specifics information concerning our sustainable politic and presence of our team Castel Export and our subsidiary company, LFE Germany (www.lfe-wein.de) in Hall 5, stand 5F80.
From 13th to 17th of February 2012: Wine professional fare Prodexpo – Moscow (Russia) under our corporate name Castel Malesan (castel.ru).
Our team will be in the pavilion 2, hall 1, stand 21B25.
Come and taste our French wines imported, conditioned in our Castel factory near by Moscow and sold in Russia.
From 9th to 11th of January 2012 :
Wine professional fair called Wine Professional – Amsterdam (Holland) on LFE‘s stand, our subsidiary Dutch company (www.groupelfe.com).
Presentation and tasting of our last vintage available for Domaine et Châteaux Castel.
Castel are pleased to announce their participation in “Empreintes 2011”, the 10th International Forum on the future of brands and branding. The conference, featuring over 100 guest speakers will take place on October 20th and 21st at Bordeaux’s Palais de la Bourse.
The event includes a number of seminars and round table discussions on topics such as “Brands and Social Networking – solutions for managing a new type of client relationship” or “The BRIC countries – are extravagant consumers luring us into a false sense of security?”
Castel’s representative at the Forum is Communications Director Franck Crouzet, who will speak at Conference 1 on October 20th: “Aside from the BRIC countries (Brazil, Russia, India, China), where are the high-performing markets of the future?”
Learn more on www.empreintes.com
Vinexpo Bordeaux from 19 to 23 June 2011
From 19 to 23 June, come and savour our brands and châteaux, discover our new products, discuss our sustainable development policy and meet our people on the occasion of the Vinexpo trade exhibition, on n° BD 270
More info on www.vinexpo.com
Jean Valestrel Prize Competition
Côtes de Provence : Jean Valestrel invites you on a tour of the rich heritage of Provence.
Play for the chance to win a weekend, with a choice between the charm of Aix en Provence, culture in Avignon or gastronomy in Les Baux de Provence.
As part of its commercial development on the Chinese market, Castel will be playing host to a delegation of 400 clients on 6, 7 and 8 July.
The schedule for their stay includes a visit of the Blanquefort site and the Castel châteaux, plus a tour of the city of Bordeaux