News & events
LA CITE DU VIN BLOWS OUT ITS FIRST BIRTHDAY CANDLE
From the beginning, CASTEL is a patron and supports La Cité du Vin.
Data and results for its inaugural year:
A year after opening its doors to the public, La Cité du Vin in Bordeaux has welcomed 425,000 visitors from 150 countries to its paying areas. La Cité du Vin has enjoyed great success, in particular the first temporary exhibition Bistro! From Baudelaire to Picasso from 17 March to 21 June, which welcomed 31,500 paying visitors up to the end of May.
La Cité du Vin has therefore established itself in the local and national cultural landscape to become a place where Bordeaux comes to life. With foreigners making up 27% of tourist visitors, La Cité du Vin has also demonstrated that it enjoys an international reputation. In addition, a quarterly barometer has shown that visitors have been extremely satisfied.
La Cité du Vin’s own revenue (generated from ticket sales, shop proceeds and private hire of areas) and private donations from patrons have together allowed the Fondation CCV to successfully balance the budget from the very first year.
The challenge is to confirm its success with temporary exhibitions. The next one is about Georgia from 31st July 2017.
"1 MINUTE, 1 VIGNOBLE" FRANCE TELEVISIONS PROGRAM
France Televisions has launched a short oenotouristic program “1 Minute, 1 Vignoble”. It is broadcasted on France Television (France 2 and France 5) from 27th March 2017 to 18th June 2017. This program consists in realizing 18 movies on the six French wine regions: Bordeaux, Bourgogne, Champagne, Languedoc, Provence and Côtes du Rhône. Vin & Société is going to expand the wine communication on television. The program is totally “Culture and Heritage” and it is dedicated to the general public.
Castel is glad to take part in the report “Le négoce, le Coeur battant de Bordeaux” with the oenologist of Blanquefort, Isabelle Decup. It will be broadcast by France 5 on Wednesday 5th April 2017 and the Saturday 20th May 2017.
Crémant de Bordeaux Inauguration
CASTEL develop the sparkling wines market with the production of Crémant de Bordeaux at Castel’s Oenoalliance site.
On Thursday 6th April, took place the Crémant de Bordeaux Inauguration at Oenoalliance. This event was the occasion to present the ambition on the new product. Journalists were present to discover all the production stages of the traditional method before tasting the first Crémant de Bordeaux.
Malesan is a new Crémant de Bordeaux label, launch in April 2017.
Primeurs 2016 at Château Montlabert
Every year at this time in Bordeaux, CHATEAU MONTLABERT open its doors from Monday, April 3 to Wednesday, April 5 from 11.00 to 16.00.
These two days enable receiving customers and prospects who are trully “Primeurs” wine buyers.
• Selection of Châteaux and Domaines Castel
• The 10 favorite Grands Crus
On the spot, M. Patrick Bongard, M. Jean-Baptiste Prot, M. Ludovic Hérault and Mrs. Anne-Lyse Thébault will be there to discuss about technical or sales questions.
The « Grand Cercle des Vins de Bordeaux » will organize its Primeurs tasting days for all wine professionals, on Monday, April 3, Tuesday, April 4 and Wednesday, April 5, within a tented structure at Château Montlabert.
Customers and prospects could also be able to taste the Crus Grand Cercle .
Young French People Mirror the Values and Behaviours of their Parents
According to a recent study by Ifop/Vin & Société*, wine provides an important link between generations, bringing them together around the dinner table, encouraging sharing and promoting togetherness. This is far removed from the phenomenon of binge drinking or the meteoric rise in popularity of wine as an aperitif.
7 out of 10 young French people aged between 18 and 30 drink wine occasionally (31%) or rarely (31%). They associate winedrinking primarily with mealtimes (58%) and the French lifestyle (67%). They learn about the complex and sometimes rather daunting world of wine mostly within their families (40%) or from friends (27%) - and to a much lesser extent via the Internet and social media (19%) or specialist apps (15%). This was one of the survey's most surprising findings; young people are where we least expected to find them – holding fast to tradition. The data also demonstrates one very important fact: that wine knowledge is passed down by the older generations - so building knowledge, intelligence and education is the key to responsible consumption.
* Study by Ifop / Vin & Société. Sample size 1,002; respondents representative of the French population aged 18-30. Study dated 20th - 24th June 2016.
Roche Mazet celebrate its 10th anniversary in China
Roche Mazet is pleased to celebrate today its 10th anniversary in Xiamen in China with its historical partner C&D wines
Info Calories - a site designed by the wine industry for use by the consumer.
www.info-calories-alcool.org is a newly published website, designed with input from key players in the wine and spirits industry.
Its aim is to educate the consumer, raising awareness of alcohol consumption, providing simple facts about calorie content and encouraging moderation. The site also gives guidelines to help consumers calculate their own personal consumption.
The contributing organisations come together under the auspices of three national associations: The FFVA (the French Association for Aperitif Wines), the FFS (the French Association for the Spirits Industry) and UMVIN, the Union for Wine Houses and Wine Brands.
Bordeaux wines celebrated in Brussels
The third edition of « Eat Brussels, Drink Bordeaux » will be hosted from September 8 to September 11. This is the opportunity to discover the famous Bordeaux wine appellations: Bordeaux and Bordeaux Supérieur, Côtes de Bordeaux, Médoc et Graves, Saint-Emilion-Pomerol-Fronsac, Entre-Deux-Mers Crémants de Bordeaux et Sweet Bordeaux.
Wine tasting and masterclasses will be organized by Bordeaux Wine School.
Come visit us and discover our wines: Maison Castel Bordeaux Rouge, Maison Castel Bordeaux Blanc, Château d’Arcins Haut Médoc 2012, Cru de la Maqueline Bordeaux 2014 and Château de Goëlane Bordeaux Supérieur 2011.
Further information here : visit.brussels/fr/sites/eatbrussels
BARON DE LESTAC fête le vin – 23 au 26 juin 2016
Bordeaux Fête le Vin is just around the corner and this year should be rich in festivities ! Meet up and discover our wines on our booth in Village 2. Take part in our different activities such as a photo booth and win prizes such as your entrance for La Cité du Vin
For the first ever, our 2 brand ambassadors, Isabelle and Thierry, will present a short masterclass and wine tasting.
Save the date : Saturday, June 25 at 11am and 5pm. (3 masterclasses of 20 minutes per hour). Register online or directly on our booth.
We are very excited to meet you this year : fun, joy and share !
Follow us here : Facebook
CASTEL, Master-Builder Patrons of La Cité du Vin (Bordeaux, France)
Pierre Castel, Founding President of the CASTEL group, Alain Castel and Philippe Castel, Managing Directors of CASTEL’s wine Division, and Olivier Marc, Managing Director of Barton & Guestier, attended the inauguration of La Cité du Vin on May, 31 2016 with The President of the Republic, François Hollande and The Mayor of Bordeaux, Alain Juppé.
In the words of Pierre Castel, “La Cité du Vin is an innovative new space, reflecting the core make-up of our own family-run business. For four generations we too have been promoting our vineyards, our wines and our wine culture throughout France and the rest of the world.”
The Buffet of the 5 Senses, a module focusing on multi-sensory experience supported by CASTEL and Barton & Guestier.
This particular exhibit aims to demystify the world of wine in as natural a way as possible – by stimulating the five senses. From a gradual awakening of the senses to discovering the essentials of tasting, the Buffet of the 5 Senses offers a fun, immersive experience designed to put consumers at their ease when approaching wine.
Find out more about the Cité du Vin : www.laciteduvin.com
Castel, official sponsor of la Cité du Vin, invites you to follow us during the last visit. La Cité du Vin is ready for setting up before official opening in June.
Concours Général Agricole
Enjoy a unique experience by becoming an official jury member at a major international competition: select the best aperitif wines at the General Agricultural Competition of Paris 2016.
Register before January 4th 2016 :
Appeal: Saturday 5th December, Grand Palais, Paris
On Saturday 5th December at 6pm, Castel, along with 7 of their fellow Ambassadors, will join Geres at the Grand Palais in Paris to submit an appeal for Climate Solidarity to Nicolas Hulot - the French President’s Special Envoy for the Protection of the Planet - demanding justice and solidarity for the world’s most vulnerable peoples.
Find out more at www.solutions.cop21.org.fr
Castel Commits to COP21
By supporting GERES’ global activities, Castel are aligning themselves with one of the leading organisations in environmental protection. Castel have always considered environmental issues a major part of any growth strategy; and while the food safety of their consumer products remains paramount, they are also fully committed to environmental, social and economic responsibility through recognised sustainable practices.
For more information, please see our press release
Castel Appointed Ambassador for Climate Solidarity
As a major corporate in the wine industry, Castel are proud to take up their new position as Climate Solidarity Ambassador for environmental NGO Geres. They join an unprecedented line-up of French business and community groups working together for a just and equitable solution to climate change.
Join Castel and become part of the movement! Sign the Climate Solidarity Charter here : mobilisation.geres.eu
Vino Bravo, the wine forum organised by ‘Le Point’ and ‘Vin & Société’, is taking place at Reims town hall today, 16 October.
Follow the 3rd edition live at: Vino Bravo - 3ème édition
Wine holds an important place in French society; it is integral to the economy, culture, heritage, health and geography.
From October 16th, don’t miss wine in its new niche - at ‘Wine and Life’, this year’s Vino Bravo symposium – to be broadcast from 9am to 6.30pm on www.vinobravo.fr…
No topic has been excluded – speakers are drawn from outside the wine world, giving us all to get together and look at wine from a different point of view – one we may not otherwise consider.
Vino Bravo : Wine and the Divine, Wine and Diplomacy, Wine and Cinema
Wine and the Divine, Wine and Diplomacy, Wine and Cinema - topics you won’t want to miss! To hear all about them, visit www.vinobravo.fr on Friday 16th October between 9am and 6.30pm.
Wine is part of our history; it’s a living heritage which takes us way beyond the realm of culinary arts and gastronomy – and this is what our event aims to show !
Vino Bravo : Wine and Life
To find out everything you ever wanted to know about ‘Wine and Life,’ don’t miss the 3rd annual Vino Bravo symposium on Friday 16th October at the Mairie de Reims, (Reims Town Hall) from 9am to 6.30pm.
For those who can’t make it, the talks will be broadcast live on the day at www.vinobravo.fr.
Find the full list of topics and speakers along with an editorial by Jacques Dupont on Le Point’s dedicated website: www.vinobravo.fr.
2015 vintage, first impressions
The Union des Grands Crus of which Castel is a member with several our properties, shares its first impressions of the 2015 vintage.
Castel join with Vin & Société in appealing to the President to honour his pledge to provide clarification or the Loi Evin. This is essential for all stakeholders in the French vine and wine industry, and we remain focused and optimistic as we await further developments.